To start off the year 2023, YY SOUND SYSTEMS SDN BHD (MALAYSIA) and REFERENCE AUDIO (SINGAPORE) have a public event (14th and 15th January 2023) for the launch of the GRYPHON AUDIO DESIGNS EOS-2 loudspeakers system at CONCORDE HOTEL KUALA LUMPUR, MALAYSIA. The event was jointly participated by their business associates FRANK ACOUSTICS, CREATIVE AV SDN BHD, and their authorised dealer, WTL TRADING (Malacca). Specially invited to host the event, the GRYPHONISTA himself, Mr. Rune Skov, the Director of Marketing at GRYPHON AUDIO DESIGNS (DENMARK).
I got the pleasure to spend (almost) a day before the event, with Rune, TK Han and Morris HAN (of YY SOUND SYSTEMS and REFERENCE AUDIO). There, we chatted about the outlook of the (1) audio industry, (2) audiophile communities and (3) the current and future of GRYPHON AUDIO DESIGNS.
.
A bit about our host, Rune has been in the audio industry for more than twenty (20) years, a football fanatic, happily married, a father of five (5) and a grand father (even though he is a year younger than me…and I am not even in retirement age). He happily and proudly shared that his eldest son, Alexander has shown interest in the audio Industry, and may join GRYPHON AUDIO DESIGNS in the near future.
.
The pandemic may spell disaster to some industries, however it was otherwise for the (1) audio Industry and some luxuries industries. Rune testified that GRYPHON AUDIO DESIGNS have done great throughout the period. “People were encouraged to stay at home or some were even in lock down,…with the money saved up and a lot of spare time at home and at hand,…they decided to invest in the audio hobby, especially the audiophile“, smiled Rune. He confided that it was at the same period that GRYPHON AUDIO DESIGNS conceived their latest APEX flagship class A amplifier, COMMANDER flagship preamplifier, the EOS-2 loudspeakers, and their new VANTA cable products. “Did you know that GRYPHON AUDIO DESIGNS’ first product was actually audio cable and that throughout their catalogue, their cables products stayed”, stressed Rune. He continued that the company would reposition and re-emphasise their cables products in their market.
“The (2) audiophile communities must be vibrant as the orders for our products keep coming in?” asked Rune. I think he knew the answer to the question. I would add that the brand GRYPHON AUDIO DESIGNS under his belt, was more visible in the audio media and “more talked about” lately. Even the GRYPHON AUDIO DESIGNS’ distributors around the world have taken a more active role in promoting the brand too. It was obvious to me that everyone concerned has been infected by the ‘positive and aggressive vibe’ of the GRYPHONISTA!
.
Throughout our chit-chat, Rune was not shy in expressing his gratitude and pride toward all his colleagues in the company, whom he considered ‘family of the GRYPHONISTA”. That is (3) the current and future of GRYPHON AUDIO where all the member staffs are given share(s) in the company, and are encouraged to work passionately (as if) for their own company. He even continued that the same high quality in product and voice inherited from the famed founder Flemming E. Rasmussen (the main GRYPHONISTA) are now maintained by the ‘family’. Each product is still being designed and developed by the same GRYPHONISTA, Tom Moller and his team of ‘GRYPHONISTAs’ whom were behind almost every GRYPHON AUDIO DESIGNS product since its inception.
.
In other words, each GRYPHON AUDIO DESIGNS product is still by the same GRYPHONISTA and ‘family’…
MUCH HAVE CHANGED and yet NOTHING CHANGE!
.